{"id":8714,"date":"2024-12-18T16:05:56","date_gmt":"2024-12-18T15:05:56","guid":{"rendered":"https:\/\/casopis.nlk.cz\/?page_id=8714"},"modified":"2024-12-18T16:13:22","modified_gmt":"2024-12-18T15:13:22","slug":"nove-logo-ipvz","status":"publish","type":"page","link":"https:\/\/casopis.nlk.cz\/en\/archiv\/2024-29-3-4\/nove-logo-ipvz\/","title":{"rendered":"Nov\u00e9 logo IPVZ"},"content":{"rendered":"
Jan Brodsk\u00fd, tiskov\u00fd mluv\u010d\u00ed IPVZ<\/h5>\n

Institut postgradu\u00e1ln\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed ve zdravotnictv\u00ed (IPVZ), dlouhodob\u011b nejv\u011bt\u0161\u00ed poskytovatel kontinu\u00e1ln\u00edho zdravotnick\u00e9ho vzd\u011bl\u00e1v\u00e1n\u00ed v \u010cR, zve\u0159ejnil ve \u010dtvrtek 17. \u0159\u00edjna svou novou vizu\u00e1ln\u00ed identitu. Nejpodstatn\u011bj\u0161\u00ed zm\u011bnou redesignu IPVZ je p\u0159edev\u0161\u00edm evoluce loga. Nov\u00e9 logo symbolizuje nejen modern\u00ed a inovativn\u00ed p\u0159\u00edstupy, ale i pevn\u00e9 a stabiln\u00ed z\u00e1klady, na kter\u00fdch IPVZ stoj\u00ed ji\u017e d\u00e9le ne\u017e 70 let. Hlavn\u00edm c\u00edlem bylo omlazen\u00ed grafick\u00e9 identity a srozumitelnost komunikace zna\u010dky IPVZ.<\/p>\n

V lo\u0148sk\u00e9m roce oslavil IPVZ 70 let od sv\u00e9ho zalo\u017een\u00ed v roce 1953. B\u011bhem sv\u00e9 dlouh\u00e9 existence n\u011bkolikr\u00e1t zm\u011bnil n\u00e1zev, postupn\u011b se vyv\u00edjela nejen samotn\u00e1 zna\u010dka, ale i prezentace v\u016f\u010di odborn\u00e9 a laick\u00e9 ve\u0159ejnosti. Cel\u00e1 historie byla za \u00fa\u010dasti v\u00fdznamn\u00fdch osobnost\u00ed shrnuta na v\u00fdro\u010dn\u00ed konferenci, kde z\u00e1rove\u0148 zazn\u011bly nejen vize, ale tak\u00e9 pl\u00e1ny na rozvoj a modernizaci IPVZ v dal\u0161\u00edch letech. Jednou z konkr\u00e9tn\u00edch aktivit, napl\u00e1novan\u00fdch na leto\u0161n\u00ed rok, bylo i pos\u00edlen\u00ed komunikace a zm\u011bna prezentace.<\/p>\n

Nov\u00e1 vizu\u00e1ln\u00ed identita v sob\u011b zahrnuje nejen zm\u011bnu samotn\u00e9ho loga IPVZ. Prom\u011bna loga byla pouze jedn\u00edm z mnoha prvk\u016f vytvo\u0159en\u00e9 vizu\u00e1ln\u00ed identity, kter\u00e1 d\u00e1le obsahuje nov\u00e9 grafick\u00e9 prvky v podob\u011b linky, k\u0159\u00ed\u017ee nebo dopln\u011bn\u00ed o jednu barvu. Jako kontinuita k \u00fasp\u011bch\u016fm a historii IPVZ je naopak zachov\u00e1na prim\u00e1rn\u00ed modro b\u00edl\u00e1 barevnost. Nov\u00e9 p\u00edsmo, \u0159e\u0161en\u00ed loga a grafick\u00e9 prvky v\u0161ak symbolizuj\u00ed sou\u010dasn\u00fd modern\u00ed a inovativn\u00ed p\u0159\u00edstup IPVZ ke vzd\u011bl\u00e1v\u00e1n\u00ed, administrativn\u00edm a organiza\u010dn\u00edm z\u00e1le\u017eitostem nebo c\u00edlen\u00e9 komunikaci a sou\u010dasn\u011b maj\u00ed p\u0159isp\u011bt k lep\u0161\u00edmu grafick\u00e9mu a typografick\u00e9mu pou\u017eit\u00ed. Nov\u00fd prvek v podob\u011b k\u0159\u00ed\u017ee pak symbolizuje pevn\u00e9 a stabiln\u00ed spojen\u00ed s oborem zdravotnictv\u00ed a z\u00e1rove\u0148 je prezentov\u00e1n jako symbol pro znak \u201eplus\u201c, odkazuj\u00edc\u00ed na \u010dinnost Institutu v podob\u011b nadstavbov\u00e9ho vzd\u011bl\u00e1v\u00e1n\u00ed, nutnost spolupr\u00e1ce a propojov\u00e1n\u00ed s ostatn\u00edmi subjekty ze zdravotnictv\u00ed a ochotu ke sd\u00edlen\u00ed informac\u00ed za \u00fa\u010delem rozvoje. Dopln\u011bn\u00ed loga o \u010dervenou barvu v minimalistick\u00e9m pojet\u00ed odkazuje na zdravotnick\u00fd segment tradi\u010dn\u011b spojen\u00fd s \u010dervenou barvou a tak\u00e9 na n\u00e1rodn\u00ed trikoloru, proto\u017ee IPVZ je st\u00e1tn\u00ed instituc\u00ed z\u0159\u00edzenou Ministerstvem zdravotnictv\u00ed.<\/p>\n

\u201eNov\u00fdm modern\u00edm logem jsme cht\u011bli vyzdvihnout inovativnost IPVZ a ud\u011blat dal\u0161\u00ed krok k jeho vysp\u011blosti. Jsme to po\u0159\u00e1d my, jen modern\u011bj\u0161\u00ed. Na\u0161\u00edm c\u00edlem je, abychom byli srozumiteln\u011bj\u0161\u00ed a jednodu\u0161eji rozeznateln\u00ed ve ve\u0159ejn\u00e9m prostoru i v odborn\u00e9 komunit\u011b,\u201c<\/em><\/strong> p\u0159ibl\u00ed\u017eila zm\u011bnu \u0159editelka IPVZ Irena Ma\u0159\u00edkov\u00e1.<\/p>\n

Rebranding IPVZ bude prob\u00edhat postupn\u011b. Nov\u00e9 logo se objevilo v prvn\u00ed \u0159ad\u011b na webov\u00fdch str\u00e1nk\u00e1ch a profilech na soci\u00e1ln\u00edch s\u00edt\u00edch. Postupn\u011b doch\u00e1z\u00ed k jeho obm\u011bn\u011b na reklamn\u00edch a propaga\u010dn\u00edch p\u0159edm\u011btech nebo na tiskovin\u00e1ch. Jedn\u00e1 se o rozs\u00e1hl\u00fd proces, kter\u00fd bude s ohledem na velikost organizace trvat n\u011bkolik m\u011bs\u00edc\u016f, ale v kone\u010dn\u00e9m d\u016fsledku se prom\u00edtne ve v\u0161ech aktivit\u00e1ch, kter\u00e9 IPVZ d\u011bl\u00e1. Nov\u00e9 logo bude zav\u00e1d\u011bno postupn\u011b a s minim\u00e1ln\u00edmi n\u00e1klady, proto bude mo\u017en\u00e9, \u017ee se p\u016fvodn\u00ed logo je\u0161t\u011b n\u011bjakou dobu na n\u011bkter\u00fdch m\u00edstech bude vyskytovat.<\/p>\n

\"\"

Nov\u00e9 logo IPVZ<\/p><\/div><\/p>\n

\r\n

Citace<\/h2>\r\n

BRODSK\u00dd, Jan. . L\u00e9ka\u0159sk\u00e1 knihovna<\/i>. Online. 2024, ro\u010d. 29, \u010d. 3-4. ISSN 1804-2031. Dostupn\u00e9 z: https:\/\/casopis.nlk.cz\/en\/wp-json\/wp\/v2\/pages\/8714<\/a> [cit. 05.11.2026].\r\n<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Jan Brodsk\u00fd, tiskov\u00fd mluv\u010d\u00ed IPVZ Institut postgradu\u00e1ln\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed ve zdravotnictv\u00ed (IPVZ), dlouhodob\u011b nejv\u011bt\u0161\u00ed poskytovatel kontinu\u00e1ln\u00edho zdravotnick\u00e9ho vzd\u011bl\u00e1v\u00e1n\u00ed v \u010cR, zve\u0159ejnil ve \u010dtvrtek 17. \u0159\u00edjna svou novou vizu\u00e1ln\u00ed identitu. Nejpodstatn\u011bj\u0161\u00ed zm\u011bnou redesignu IPVZ je p\u0159edev\u0161\u00edm evoluce loga. Nov\u00e9 logo symbolizuje nejen modern\u00ed a inovativn\u00ed p\u0159\u00edstupy, ale i pevn\u00e9 a stabiln\u00ed z\u00e1klady, na kter\u00fdch IPVZ stoj\u00ed ji\u017e d\u00e9le ne\u017e 70 let. Hlavn\u00edm c\u00edlem bylo omlazen\u00ed […]<\/p>\n","protected":false},"author":32,"featured_media":0,"parent":8629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[56],"class_list":["post-8714","page","type-page","status-publish","hentry","tag-clanky"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"en","enabled_languages":["cs","en"],"languages":{"cs":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/casopis.nlk.cz\/en\/wp-json\/wp\/v2\/pages\/8714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casopis.nlk.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casopis.nlk.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casopis.nlk.cz\/en\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/casopis.nlk.cz\/en\/wp-json\/wp\/v2\/comments?post=8714"}],"version-history":[{"count":6,"href":"https:\/\/casopis.nlk.cz\/en\/wp-json\/wp\/v2\/pages\/8714\/revisions"}],"predecessor-version":[{"id":8805,"href":"https:\/\/casopis.nlk.cz\/en\/wp-json\/wp\/v2\/pages\/8714\/revisions\/8805"}],"up":[{"embeddable":true,"href":"https:\/\/casopis.nlk.cz\/en\/wp-json\/wp\/v2\/pages\/8629"}],"wp:attachment":[{"href":"https:\/\/casopis.nlk.cz\/en\/wp-json\/wp\/v2\/media?parent=8714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casopis.nlk.cz\/en\/wp-json\/wp\/v2\/categories?post=8714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casopis.nlk.cz\/en\/wp-json\/wp\/v2\/tags?post=8714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}